The right companies. The right people. A reason to talk.
We look at how your ideal clients are organised, identify work your service could help with, and find the person responsible for it.
Then we start a relevant conversation. A possible gap is a starting point for research, not an assumption that a company needs your service.
Find the companyMap the workReach the personStart a conversation
FROM ONBOARDING TO LAUNCH
Build the foundations first.
On your onboarding call, we review your offer, audience and goals. We agree the targeting, messaging, setup requirements and who will manage replies.
We handle
Offer and audience review, lead research and outreach scripts.
The agreed accounts, sending platforms and automations.
Your first lead list, campaign setup and technical checks.
AI reply configuration and testing, if you’re using it.
You provide
Business context, offer materials and honest proof of your work.
Required software subscriptions and authorised account access.
Feedback and approval of targeting and messages.
A working booking calendar and a named reply owner.
Setup planning window: around 5–10 working days once we have what we need. Your CSM confirms your target date after reviewing access, account readiness and approvals. This is a planning guide, not a guaranteed launch deadline.
LAUNCH, LEARN, IMPROVE
Find what the market responds to.
On the launch call, we walk you through your campaign, inbox and booking process. We confirm your scripts, show you how to manage replies and agree the next review.
We help you review
Whether outreach reaches the intended audience.
Which messages create relevant, positive replies.
Where conversations stall before a booking.
What to change in targeting, offer or messaging.
You stay close to the conversations
Check your inbox each working day.
Respond to interested prospects and handle AI handovers.
Keep your calendar available and attend booked calls.
Share call outcomes and your Thursday report.
Early activity is learning, not predictable volume. Bookings can only follow live outreach and relevant conversations. Your first booking may come early or take longer; there is no universal date we can promise.
BUILD ON WHAT WORKS
Increase volume with evidence.
When a combination of audience, offer and messaging produces consistent relevant conversations, we help you decide what to increase and what to keep testing.
We guide the next move
Review positive replies, qualified bookings and call outcomes.
Identify the bottleneck before increasing activity.
Recommend the next audience or message test.
Coach you on maintaining and improving your system.
You own the sales process
Follow up, qualify opportunities and run sales calls.
Send proposals and close suitable clients.
Maintain reply capacity and calendar availability.
Approve additional software or account costs before scaling.
More outreach does not automatically mean more clients. We scale around evidence and your ability to handle enquiries. Ongoing campaign operations follow the scope agreed in your programme.
WHAT TO EXPECT
A clear start. No guessing along the way.
01 / TIMING
Setup comes before bookings.
Your onboarding date is not your campaign launch date. Account access, approvals and any channel preparation must be complete before outreach starts.
After launch, we use replies and call outcomes to improve the campaign. We do not promise a first booking by a particular day, a fixed weekly volume or guaranteed sales.
02 / SUPPORT
One place to get help.
Your dedicated Slack channel is the main place for questions, updates and blockers. Your CSM coordinates the next step with the team.
Monday–Friday, 9am–5pm EST. Support is asynchronous, not a live chat service. Messages outside these hours are picked up during the next support window; weekend replies are not guaranteed.
03 / REPLIES
Your inbox needs an owner.
You or your team manage prospect conversations and bookings. If you use AI replies, we help configure the tool around your offer, tone and qualification rules.
AI still needs oversight. Check handovers, missed replies and unusual questions daily. Until the team confirms AI is active and tested, replies need to be handled manually.
04 / COSTS & SCOPE
We build. You stay involved.
DFY covers the agreed setup. You pay for the required software and accounts separately. We confirm the stack and costs before you purchase.
After launch, we support you through reviews and coaching. Ongoing lead top-ups, campaign changes and maintenance depend on your agreed programme; setup alone is not unlimited ongoing management.
If something is holding things up, tell us in Slack.Include the affected tool, what happened and a screenshot or Loom where useful. Missing access, late feedback or account restrictions can move the launch date. Your CSM will confirm the blocker, next action and revised plan.
BEFORE YOUR ONBOARDING CALL
A little preparation. A much better call.
Work through these steps before your session. If anything is unclear or you need more time, let your CSM know in Slack.
Skool is your training and community hub. Slack is your main support channel.
Watch the introduction and submit the onboarding form above.
Join your dedicated Slack channel and Skool. Introduce yourself and send us the emails of any teammates who need access.
Bring your offer materials, questions and the name of the person who will manage replies.
Confirm you’re ready in Slack. Only purchase tools and share access through the process your team provides.
YOUR ONBOARDING TEAM
Real people. Clear responsibilities.
Your CSM is your main point of contact. Keep requests in your client channel so the right person can help and everyone has the context.
Severus
Head of CSM
Your onboarding plan, offer review and next steps. Coordinates launch and progress reviews.
Vienna
CSM Assistant
Helps with onboarding tasks, access, scheduling and keeping the process moving.
Timothy
Technical Assistant
Builds and checks the agreed technical setup, integrations and campaign infrastructure.
Josiah
Founder
Oversees the programme and supports strategic decisions and escalations through your CSM.
ONCE YOU’RE LIVE
Keep the feedback loop moving.
Check replies each working day.
Handle interested leads promptly, review AI handovers and keep your booking calendar up to date.
Send your report every Thursday.
Share outreach activity, positive replies, bookings, attended calls, sales outcomes and anything blocking progress. A booking is not a sale; report both separately.
Use your support.
Attend weekly 1-to-1 accountability calls during your first month and the coaching sessions included in your programme. Your CSM confirms the schedule and training deadlines.
COMMON QUESTIONS
Good to know.
Does done-for-you mean I don’t need to do anything?
No. We handle the agreed build, but we need your input, account access, approvals and participation. You remain responsible for prospect replies or AI oversight, sales calls and follow-up.
What must be ready before launch?
Your targeting and scripts are approved; required accounts and tools are connected; the initial lead list is ready; your booking calendar works; and a reply owner is in place. If you use AI replies, we confirm the configuration and handover process before relying on it.
What if I’m not getting bookings?
Tell your CSM and bring your activity and reply data. We review the path from outreach to replies to bookings and call outcomes, then agree the next test. Increasing volume is not always the right first step.
Will every reply be a qualified opportunity?
No. Replies can include questions, objections, poor-fit prospects and people who are not ready. Qualification and follow-up help identify the conversations worth taking further. Booked calls can also cancel or fail to attend.
Where do I send questions or changes?
Use your dedicated Slack channel and tag your CSM. Keep related updates in the same thread. Skool holds the training and community resources. For a scope change or extra purchase, agree the next step with your CSM first.
This page explains the working process. Your signed agreement defines your programme scope, duration and any specific commitments.